![]() ![]() In 2022, the chips sold for the One Chip Challenge (the flavor was Carolina Reaper + Scorpion Pepper) turned people's tongues bright blue, to deter cheating. Many TikTokers have tried it and required medical attention. Celebrities including Alexandria Ocasio-Cortez, Shaquille O'Neal, Joel Embiid, Lil Yachty, and Sean Evans have tried the challenge. An anchor for KWGN-TV vomited on live television after trying the challenge. Participants must eat one Carolina Reaper chip and avoid eating or drinking anything afterwards. The "One Chip Challenge" is an internet challenge promoted by Amplify Snack Brands since 2016. In 2017, a reviewer for Refinery29 rated Paqui's flavor line positively, describing the chips as "gourmet-ified Doritos." PopSugar recommended Paqui's Nacho Cheese Especial and Very Verde Good flavors in 2016, and the brand's Wild Wild Ranch flavor in 2017. After SkinnyPop later reincorporated as Amplify Snack Brands, The Hershey Company acquired Amplify in 2017. SkinnyPop acquired Paqui in 2015, after which Lyon became the parent company's vice president of creative and innovation. History ĭoug Lyon, a veteran of the advertising industry, and Alissa Bassana founded Paqui in Austin in 2008. Its Carolina Reaper chips, sold individually wrapped, are known for being one of the spiciest flavors sold. Paqui is an American brand of tortilla chips made by Amplify Snack Brands, Inc, a subsidiary of The Hershey Company. American snack food brand Paqui Product type ![]()
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